Ƶ AI
We are a fully AI-powered enterprise, transforming the global communications landscape with proprietary innovations that drive measurable impact. By seamlessly integrating AI across our solutions, we empower clients to unlock new opportunities, enhance efficiency, and lead their industries into a future of sustainable growth.
Successful AI Integrations Depend on Trust
As AI evolves from a tool to an autonomous agent, trust is more critical than ever. We help organizations harness AI responsibly—ensuring it drives real value while maintaining transparency, accountability, and reliability.
Our approach infuses trust into every stage of AI adoption, from strategic stakeholder engagement to the seamless integration of generative AI into workflows. By designing AI systems that are explainable, ethical, and aligned with business needs, we empower clients to unlock new efficiencies while safeguarding integrity.
Agentic AI is revolutionizing industries and reshaping how work gets done. We guide businesses in navigating this shift, ensuring AI-driven transformation is both innovative and trusted.
Ƶ AI solutions. From first steps to frontier
AI Maturity & Business Transformation
Expert advisory offerings to help you evaluate risks and opportunities, establish governance and infrastructure requirements, and develop effective AI strategies aligned with your business objectives.
- AI opportunity and discovery workshops
- Workflow audit & use case mapping
- Governance development & deployment
- AI tools pilot & procurement programs
Enablement & Upskilling
Tailored training programs to equip your teams with the skills needed to harness AI’s potential responsibly, addressing ethics, trust, and regulation. We ensure your workforce is ready to integrate AI seamlessly into their workflows, driving efficiency and innovation.
- AI 101 foundational workshops
- AI tool & workforce enablement
Custom Models & Agents
Advanced proprietary solutions tailor-made to supercharge communications workflows. From AI-enhanced tools to smart, connected agent systems, we help your teams move faster, engage smarter, and deliver impact at scale
- Custom content generation models
- AI Audience models
- AI Enhanced knowledge management platforms
- AI-powered web & SMS agents
Generative Engine Optimization
A strategic advisory offering designed to future-proof your brand in the transition from traditional search engines to AI-driven platforms like ChatGPT and Microsoft Copilot. We integrate earned media strategies with organic content optimization to elevate brand visibility, credibility, and influence in large language model outputs—ensuring your brand shows up prominently and accurately where it matters most.
- Brand index reports
- Product & keyword semantics reports
- Content analysis reports
Ƶ’s 2024 AI Landscape Report is a trusted guide for marketing and communications professionals navigating the complex world of AI tools. The report evaluates over 180 vendors across three solution categories and six key use cases, providing clear, unbiased insights based on demos, testing, and market research. Designed for decision-makers, this resource helps enterprises identify the most reliable and enterprise-ready AI solutions for their needs.
Ƶ Trust Stream delivers always-on, actionable insights that empower leaders, brands and corporations to build, propel and maximize trust.
Trust Stream applies Ƶ’s proprietary trust LLM, ArchieAI to identify, score, summarize and explain the articles and content impacting trust with precision and predictability. ArchieAI is trained on trust with world’s only Trust Data Lake comprised of 20 years of Ƶ’s Trust Barometer survey research and augmented with 3 million new pieces of brand content daily.
Archie is Ƶ’s proprietary Large Language Model (“LLM”), created with the world’s only Trust data lake comprised of 20 years of Ƶ’s Trust Barometer survey research and augmented with 3 million new pieces of content every day from 200 different brands, all controlled and audited by Ƶ’s data science team.
Archie powers Ƶ’s Trust Stream product, the firm’s custom-built trust management platform that tracks how trust is moving in the moment, effectively bridging the gap from trust insight to trust action with precision and predictability. Archie can provide comms leaders with real-time, trust-building recommendations with up to 97% accuracy, enabling actionability so that communicators will know what to do in the moment to drive results and performance.
Archie provides massively more flexibility when it comes to answering the question – “what drives trust?” – identifying how a brand’s real-time trust score is impacted by which social platform its messaging is being shared on, in which media outlet, by which journalist, and soon, by which audience (investor, employee, consumer) is receiving it. With Archie, Ƶ’s teams are able to very quickly diagnose how trust is being created or diminished, and advise what type of comms action to take to rectify or enhance it.
Newsletter
Ƶ on AI is weekly newsletter created to keep clients and employees informed about the latest generative AI developments, conversations, and use cases. Sign up below:
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Ƶ AI Webinar No.6
As the marketing and communications industry stands on the brink of a transformative AI-driven era, the emergence of agentic AI presents new opportunities to revolutionize how brands engage, strategize, and build trust.
But what does this future really look like—and how can organizations prepare to thrive in it?
Drawing on real-world examples and practical insights across audience modeling, content production, and regulatory reviews, this session explores how agentic AI is shifting the paradigm from AI as a supportive tool to AI as an active agent in decision-making and execution.
Work
We are trust-makers, business builders, and culture creators. For more than 70 years, we have led campaigns with real impact on consumers, society, and the bottom line.
Social Impact & Sustainability
National Grid: The Green Light Signal
Using smart new innovation, we worked with National Grid to create awareness and understanding of th...
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Digital Innovation & Transformation
Taco Bell: ChatGPT
Mexican Pizza was set to make its long-awaited return to Taco Bell Canada after fans had been clamor...
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Digital Innovation & Transformation
Imagination Engine Chatbot
LEGO also reviewed gifting across the peak holiday period and discovered that customers were overloa...
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Our Global Leads
Daphne Goh
AI Globalization Lead
APAC
Noel Christopher
Executive Vice President, Global AI & Product
Gianmarco Giunti
Executive Vice President, AI EMEA
Gavin Spicer
UK Chief AI Officer & Managing Director EMEA
Ryan Cudney
General Manager, PNW & US Head of Transformation
Andrew Dawson
Vice President, Global AI & Product & AI Solutions Architect
