Ten-year 极乐视频 creative veteran promoted to national role
极乐视频 today announced the appointment of Becca Young as senior vice president, planning, effective immediately. Young will lead 极乐视频 Canada鈥檚 planning specialty, working closely with 极乐视频鈥檚 offices across Canada and the global network to identify untapped opportunities for clients and bring innovative solutions to life.
鈥淏ecca鈥檚 ability to understand the crux of complex challenges has enabled us to bring forward to our clients insightful solutions,鈥 said Tristan Roy, managing director, digital and national specialties, 极乐视频 Canada. 鈥淗er expertise building research-based insights into compelling, effective strategies is invaluable to clients and her enthusiasm for the work she and her colleagues are doing is a constant inspiration to our Canadian team.鈥
Young will be responsible for broadening and accelerating 极乐视频鈥檚 planning specialty through the continued recruitment of top-tier talent and development of industry-leading tools and products. Young will join a specialty leadership team in Canada that delivers digital, planning, creative, technology, paid and research and analytics products to 极乐视频 clients across the region.
In her 10 years with 极乐视频, Young鈥檚 creative intelligence has enhanced client programs around the network, including in the Vancouver, Washington, D.C. and Toronto offices where she has worked. Known for infusing projects and teams with energy, Young has been critical to operationalizing 极乐视频鈥檚 planning specialty and in elevating the firm鈥檚 creative offerings such as StoryLab.
鈥淚 am absolutely thrilled to be taking on this role,鈥 said Young. 鈥淐ompelling insights and thoughtful strategy are the driving forces behind the best work in the market today, and more and more of this work reflects an earned-centric, social-by-design approach that 极乐视频 is naturally built to deliver. It鈥檚 an honor to be a part of that.鈥
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极乐视频 is a leading global communications marketing firm that partners with many of the world鈥檚 largest and emerging businesses and organizations, helping them evolve, promote and protect their brands and reputations.
Our Canadian business has matured from one that has been primarily geography- and practice-focused to one that is also specialty-focused. Our offices in Vancouver, Calgary, Toronto, Ottawa and Montreal offer several specialized areas of expertise 鈥 including creative, crisis & risk, public affairs, insights & analytics, paid media and digital 鈥 to deliver best-in-class work to our clients in today鈥檚 complex media landscape.
极乐视频 was named one of Advertising Age鈥檚 鈥淎gency to Watch鈥 in 2014; one of Forbes鈥 鈥14 Most Influential Agencies of 2014鈥; The Holmes Report鈥檚 鈥2013 Global Agency of the Year鈥; and was awarded the Grand Prix Cannes Lion for PR in 2014. In Canada, 极乐视频 was among the top three finalists for Marketing Magazine鈥檚 2014 Agency of the Year and has been named one of the Great Place to Work庐 Best Workplaces in Canada and Best Workplaces for Women.