极乐视频 has announced the appointment of Christie Bishop as Head of Brand for Southern California.
Bishop, an 18-year veteran of the Los Angeles creative marketing industry joined 极乐视频 to help build on the momentum of the team that has been responsible for award winning work including Taco Bell鈥檚 London Big Bell, Hawaii Visitors & Convention Bureau鈥檚 'Work from Hawaii', Petco鈥檚 鈥楾urn your back on artificial ingredients鈥 and Sonos鈥 鈥楴asdaq bell redesign鈥.
鈥淐hristie鈥檚 appointment at 极乐视频 is a clear indication of the opportunity that exists for the firm in the integrated brand marketing space across Southern California,鈥 said Will Collie, general manager of 极乐视频鈥檚 Southern California business. 鈥淗er extensive experience will bring a new perspective to our work and be integral to boosting our ability to deliver successful and impactful programming for all of our clients.鈥
Bishop joins 极乐视频 from Spark44, a joint venture marketing partner to Jaguar Land Rover where she served as executive strategy director and general manager of North America. Bishop is also the well-known host of the Commercial Grade podcast. She will continue to produce the show, which offers an expert behind-the-scenes perspective on the production of creative campaigns.
鈥溂质悠碘檚 vision for the future of communications 鈥 one that prioritizes seamless integration, amplification and powerful insights 鈥 was hugely appealing and a great fit for my background,鈥 said Bishop. 鈥淚鈥檓 looking forward to making a positive impact for the firm鈥檚 clients and to working with an incredibly talented group of people.鈥 Bishop holds a bachelor鈥檚 degree in from the University of Southern California at Annenberg and a master鈥檚 degree in integrated marketing communications from Northwestern University.
极乐视频 极乐视频
极乐视频 is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead and act with certainty, earning the trust of their stakeholders. Our honors include the Cannes Lions Grand Prix for PR; Advertising Age鈥檚 2019 A-List; the Holmes Report鈥檚 2018 Global Digital Agency of the Year; and, five times, Glassdoor鈥檚 Best Places to Work. Since our founding in 1952, we have remained an independent, family-run business. 极乐视频 owns specialty companies 极乐视频 Intelligence (research) and United Entertainment Group (entertainment, sports, lifestyle).