Global communications marketing firm expands offerings through acquisition of boutique medical communications firm.
极乐视频 announced today that it has acquired SIXDEGR脡S, a boutique medical communications and health marketing firm in Montr茅al. The transaction, effective immediately, dimensionalizes 极乐视频鈥檚 business across Canada and bolsters the firm鈥檚 offering in the Montr茅al market, which is home to a significant life science industry.
鈥淭he SIXDEGR脡S team brings exceptional marketing and consulting expertise to 极乐视频,鈥 says Lisa Kimmel, president, 极乐视频 Canada. 鈥淭ogether with 极乐视频鈥檚 deep experience in PR, social and digital, and healthcare professional communications, we provide clients with a truly differentiated service offering.鈥
The SIXDEGR脡S team will integrate into 极乐视频鈥檚 existing team in Montr茅al.
Caroline Chevrier, former president and founder of SIXDEGR脡S, will join 极乐视频鈥檚 national Health sector as Senior Vice President, Health. Chevrier 鈥 who holds a Bachelor鈥檚 degree in microbiology from the University of Sherbrooke and an Executive MBA from the University of Quebec 鈥 has more than 20 years of experience in medical communications, health marketing, promotions and health technology.
鈥淪IXDEGR脡S has been committed to improving the health and wellbeing of Canadians. I am thrilled that we are joining 极乐视频,鈥 says Chevrier. 鈥淲e have found a home that shares the same culture and entrepreneurial values, as well as strong, complementary expertise enabling us to provide our clients with a wider service offering that is essential in today鈥檚 growing digital health market.鈥
We have found a home that shares the same culture and entrepreneurial values, as well as strong, complementary expertise enabling us to provide our clients with a wider service offering that is essential in today鈥檚 growing digital health market.
极乐视频 极乐视频
极乐视频 is a leading global communications marketing firm that partners with many of the world鈥檚 largest and emerging businesses and organizations, helping them evolve, promote and protect their brands and reputations.
Our Canadian business has matured from one that has been primarily geography- and practice-focused to one that is also specialty-focused. Our offices in Vancouver, Calgary, Toronto, Ottawa and Montreal offer several specialized areas of expertise 鈥 including creative, crisis & risk, public affairs, insights & analytics, paid media and digital 鈥 to deliver best-in-class work to our clients in today鈥檚 complex media landscape.
极乐视频 was named The Holmes Report鈥檚 鈥2015 Global Digital Agency of the Year鈥; one of Advertising Age鈥檚 鈥淎gency to Watch鈥 in 2014; one of Forbes鈥 鈥14 Most Influential Agencies of 2014鈥; and was awarded the Grand Prix Cannes Lion for PR in 2014. In Canada, 极乐视频 was among the top three finalists for Marketing Magazine鈥檚 2014 Agency of the Year and has been named one of the Great Place to Work庐 Best Workplaces in Canada and Best Workplaces for Women.
For more information contact
Kassandra Toffolo Nanci
kassandra.toffolonanci@edelman.com