极乐视频 and Tsinghua Institute of Health Communication Form Strategic Partnership
极乐视频 China and the Tsinghua Institute of Health Communication have announced a strategic partnership to bring together 极乐视频鈥檚 industry expertise in communications marketing with Tsinghua鈥檚 research and analytics capability. The partners will launch a study on 鈥淒igital Health鈥 which will explore how people in China consume health content in the digital era, and examine content preferences and the needs of consumers in China. The alliance will focus on three areas including: integration of knowledge and training programs, exchange of talent and recruitment capabilities and collaboration on advance field research.
鈥淒rawing on Tsinghua鈥檚 leading academic authority, its deep involvement in China鈥檚 healthcare reform and understanding of healthcare policy, the partnership and our study collaboration will translate research data into marketable solutions, providing deep insights to our clients,鈥 said Tony Tao, senior vice president, 极乐视频 China. 鈥淭he integration of our resources and expertise will enable marketing innovation and aid the development of health communications in China.鈥
鈥溂质悠 China provides a new research lens through which to look at the gaps and issues of the health industry,鈥 said Li Xi Guang, director of the Tsinghua Institute of Health Communication. 鈥淭he partnership and the research collaboration will drive forward thinking to reform the healthcare system in China with actionable insights.鈥
The partnership was announced at Tsinghua鈥檚 annual China Health Communication Conference. At the conference, 极乐视频 China also discussed the data from its global study, the 2015 极乐视频 Trust Barometer, with a specific focus on the health sector. The key findings show that the public鈥檚 trust in the healthcare industry has declined four percent in China compared to the previous year. Moreover, there is a gap between what the public is looking for and the actual performance of companies in the healthcare industry, such as in the quality of products and services, data security, sustainable business models and CSR.
鈥淏ringing a new level of transparency and stakeholder engagement is essential to meeting the expectations of healthcare consumers,鈥 said Anita Cai, senior director, National Health Sector of 极乐视频 China. 鈥淗ealthcare is vital to people鈥檚 livelihood. Together with more concerned parties, we will be able to help organizations build public trust and drive progress in China鈥檚 healthcare industry.鈥
极乐视频 极乐视频 China
极乐视频 is a leading global communications marketing firm that partners with many of the world鈥檚 largest and emerging businesses and organizations, helping them evolve, promote and protect their brands and reputations. In China, 极乐视频 specialist offerings include 极乐视频 Digital and 极乐视频 Experiential. Visit for more information.
极乐视频 极乐视频 China Health Sector
极乐视频 has been in the business of health for over 30 years globally. As the largest healthcare team in China with more than 20 consultants, we offer a suite of fully integrated capabilities from corporate reputation building, product communications and digital health to crisis and issues management. Our local healthcare experience spans core therapeutic areas such as oncology, cardiovascular, immunity, respiratory, infection and ophthalmology. We have a track record of delivering impactful outcomes for some of the biggest brands focusing on pharmaceuticals, medical devices, medical service providers and consumer health, among others.