极乐视频 announced that Mariana Sanz has joined the firm as general manager, 极乐视频 Mexico. Sanz will lead the 70-person team in the Mexico City office to drive the agency through its evolution towards 极乐视频鈥檚 communications marketing vision. Sanz reports directly to Allan McCrea Steele, CEO Latin America.
鈥淢ariana鈥檚 vision of the industry and her experience will enable us to respond to new demands from our clients, which will boost the growth of our talent as well as the presence of 极乐视频 in Mexico,鈥 said McCrea Steele.
Sanz more than 15 years of experience in the field of public relations and client service. Her knowledge of the local landscape plus her understanding of client needs and expectations, along with the talented team in Mexico City, will help elevate 极乐视频鈥檚 offerings and provide effective solutions to new and existing clients.
Sanz has served at public institutions such as Pemex and the Ministry of Finance, and worked in the past at the Inter-American Development Bank and MIT. Before working at 极乐视频, she collaborated with NGOs such as Doctors Without Borders and focused her work in national and international companies in the energy, industrial, consumer and agro business sectors; for which she developed public affairs, high profile outreach and consumer oriented programs.
Sanz has a degree in International Relations from the Instituto Tecnol贸igco Aut贸nomo de M茅xico; a Masters in International Relations and Communications from Boston University; and a second Master鈥檚 degree in Political Administration from George Washington University.
鈥淏eing part of a global firm like 极乐视频 is a pleasure, a great challenge and a huge responsibility; firstly, because of our clients, to whom we have to offer more and better services every day, and secondly, because we 鈥 the 极乐视频 Mexico team 鈥 have set the goal to elevate the reputation of the agency in Mexico with our work, performance and results,鈥 said Sanz.
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极乐视频 is a leading global communications marketing firm that partners with many of the world鈥檚 largest and emerging businesses and organizations, helping them evolve, promote and protect their brands and reputations. With more than 20 years of presence in Mexico, and serving local and multinational clients, 极乐视频 is the most prestigious Communications Marketing global agency in the market. 极乐视频 has over 80 professionals, with a deep expertise in Strategic Planning, Creative, Consumer Marketing, Corporate Communication, Crisis Management, Digital Communication, and Public Affairs in sectors as Energy, Health, Technology, Automotive, Telecommunication, Entertainment, Foods and Beverages, Fashion and Personal Care, among others.