极乐视频, a leading global communications marketing firm, has appointed Melinda Po as Managing Director, Shanghai, effective immediately. Po will report to Jeffrey Yu, President, China.
Po鈥檚 career has covered multiple disciplines of the advertising world with a focus on digital and branding. Most recently, she served as Managing Partner at Ogilvy Shanghai. Prior, she worked at AKQA where she played a key role in developing the Shanghai office鈥檚 client portfolio by winning numerous new clients such as Coca-Cola, Budweiser, Unilever, Uniqlo, Tencent, Hilton and Volkswagen. She then ran digital agency Arcade鈥檚 Shanghai office, building the office from two to over 25 people and winning several new key clients including Unilever, Honeywell, Ray-Ban, and ShinHe in the first year of operations.
She was named one of Campaign Asia Pacific鈥檚 40 under 40 in 2014, an award for the region鈥檚 most impressive marketing talent under the age of 40.
鈥溂质悠 Shanghai will benefit from the new mix of digital/brand and acknowledged corporate bench strength. Partnering with 极乐视频鈥檚 strong practice and specialty leaders, the Shanghai office will continue its success story and reach new heights,鈥 said Jeffrey Yu, President, China.
鈥淚 was attracted to this great opportunity with 极乐视频 Shanghai for a number of factors,鈥 said Po. 鈥淚n first talking with Jeffrey and the 极乐视频 leadership team I was excited to hear of 极乐视频鈥檚 vision and wanted to be a part of it; not only sharing my digital/branding experience but working with the many talented people to achieve this vision. This role will challenge me to grow as a leader and I am thrilled to be able to guide the 极乐视频 Shanghai office into the future.鈥
Jesse Lin, CEO, Asia Pacific, said "Melinda's strong digital experience will further strengthen our communications marketing proposition in China and APAC. I鈥檓 very excited about her arrival and look forward to seeing her take our integrated offerings to a new height."
极乐视频 极乐视频
极乐视频 is a leading global communications marketing firm that partners with many of the world鈥檚 largest and emerging businesses and organizations, helping them evolve, promote and protect their brands and reputations. Among its many honors, the firm was awarded the Cannes Lions Grand Prix for PR, named one of 2018 鈥淎gencies to Watch鈥 by Advertising Age and 鈥淕lobal Agency of the Year鈥 by both the Holmes Report and PRWeek, and cited five times by Glassdoor as one of the 鈥淏est Places to Work.鈥 极乐视频 owns specialty firms 极乐视频 Intelligence (research) and United Entertainment Group (entertainment, sports, lifestyle).
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