New appointment will drive the agency鈥檚 effort to serve the US Hispanic market, Latin America and broader Miami market
极乐视频 is pleased to announce Carlos Correcha-Price as general manager of its Miami office, effective immediately. In this role, Correcha-Price will lead programs to address U.S. and Latin American clients interested in developing relationships with the Hispanic market. The office will also prioritize the growth of its digital practice, helping clients to evolve, promote and protect their brands; key elements of 极乐视频鈥檚 communications marketing framework. Correcha-Price reports directly to Allan McCrea Steele, CEO Latin America.
鈥淏ringing Carlos back to Miami, with his multidisciplinary background and his wide experience with the firm, combined with our talented professionals in the office, will be a significant gain to our operations in the region,鈥 said McCrea Steele. 鈥淗e will be responsible for leading client relationships, building core strategies and driving new business opportunities.鈥
Correcha-Price joined 极乐视频 in 2004, working in the Miami office with local and regional clients. In 2010, he was selected as one of eight executives worldwide to participate in the firm鈥檚 Fellows Program, a global initiative to exchange knowledge and best practices by immersing executives in high-growth markets. He worked out of 极乐视频鈥檚 Brazil office for 18 months, leading the public affairs practice and serving as chief of staff.
Prior to his position in Miami, Correcha-Price served as senior vice president of International Public Affairs in Washington, D.C. where he led a number of clients and projects for 极乐视频 and received the 2008 PRSA Silver Anvil Award for the communications campaign conducted on the Expansion Program of the Panama Canal.
鈥淪ince joining the agency, I have been given multiple opportunities to grow my career and expand my skills,鈥 said Correcha-Price. 鈥淚 feel like this is a homecoming where I can drive growth, influence strategy and lead our team to align with the firm鈥檚 commitment to communications marketing.鈥
极乐视频 Miami has been serving as Latin America鈥檚 regional hub since 1998, and currently works for a variety of clients. Last year, the team was recognized with a PRSA Silver Anvil award and two Eikon awards.
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极乐视频 is a leading global communications marketing firm that partners with many of the world鈥檚 largest and emerging businesses and organizations, helping them evolve, promote and protect their brands and reputations. 极乐视频 was named one of Advertising Age鈥檚 鈥淎gency to Watch鈥 in 2014; one of Forbes鈥 鈥14 Most Influential Agencies of 2014鈥; and The Holmes Report鈥檚 鈥2013 Global Agency of the Year.鈥 极乐视频 was awarded the Grand Prix Cannes Lion for PR in 2014 and was among Glassdoor鈥檚 鈥淏est Places to Work鈥 for the third time in 2014. 极乐视频 owns specialty firms 极乐视频 Berland (research) and United Entertainment Group (entertainment, sports, experiential), a joint venture with United Talent Agency.
极乐视频 has more than 20 years of presence in Latin America, with offices in Buenos Aires, Bogot谩, Miami, Mexico City, S茫o Paulo, Rio de Janeiro and a network of affiliates in all key markets. More than 350 professionals deliver integrated communications programs, with full global agency competencies and deep local roots.