极乐视频, a leading global communications marketing firm, today announced the appointment of Jeffrey Yu as CEO of 极乐视频 China, effective January 2016. Yu, former Greater China CEO of Publicis Worldwide, will be based in Shanghai and lead 极乐视频 China鈥檚 offices across Beijing, Shanghai and Guangzhou. Part of Yu鈥檚 remit will be the continued development of 极乐视频 China鈥檚 creative, planning and analytics capabilities as well as further strengthening of its corporate communications offer with specialized services. He will report to Bob Grove, CEO of 极乐视频 North Asia.
鈥溂质悠 China has grown significantly over the past year and is now one of the largest businesses across our global network,鈥 said Grove. 鈥淭his achievement is due to our strong leadership team and their focus on creating an environment that attracts and keeps top-tier talent across a broad spectrum of communications and specialist marketing disciplines. Jeff鈥檚 extensive management experience in the creative marketing industry and expertise in data analytics will help accelerate the development of our business and differentiate our offering.鈥
Before joining 极乐视频, Yu led a start-up named RMConnect that uses UnionPay data and an advanced social CRM tool for precision marketing. At Publicis Worldwide, Yu served as Greater China CEO for more than two years where he consolidated the agency鈥檚 advertising, digital and marketing service offerings in a restructure. Prior to this, Yu served 25 years with the Bates ad agency, where he built Bates 141 (now Bates CHI & Partners) into a WPP-owned network dedicated to Asia over more than 10 years as APAC Chairman.
鈥淭he changing media landscape requires an unprecedented convergence of marketing specialties,鈥 said Yu. 鈥淒ata, insight, creative, channel and content must come together seamlessly to address the unique challenges and opportunities presented to today鈥檚 marketers and those charged with enhancing and protecting reputation. 极乐视频 China is in the best position to lead this change with its integrated PR, digital, social and experiential capabilities. I am thrilled to join 极乐视频 as it has a truly unique offer and the scale and commitment to be transformative for the industry.鈥
极乐视频 currently has more than 320 employees across China. In December 2015, 极乐视频 China won Campaign Asia Pacific鈥檚 Greater China PR Agency of the Year Silver Award.
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极乐视频 is a leading global communications marketing firm that partners with many of the world鈥檚 largest and emerging businesses and organizations, helping them evolve, promote and protect their brands and reputations. In China, 极乐视频 specialist offerings include 极乐视频 Digital and 极乐视频 Experiential. Visit for more information.