极乐视频 today is announcing the appointment of Lorenz Esguerra to lead the company鈥檚 Dallas and Houston offices, effective at the end of this month.
鈥淔rom the first moments of our first conversation, I knew that Lorenz was the type of leader we needed to realize our vision for the future,鈥 said Ross. 鈥淗is track record of success building, maintaining, and growing client relationships鈥攃oupled with his belief in finding the best talent and creating opportunities for them to soar鈥攚as the perfect match at the perfect time. I couldn鈥檛 be more pleased and proud to partner with him.鈥
Esguerra most recently served as EVP and GM of Weber Shandwick鈥檚 Minneapolis operations, where he oversaw over 90 staff members and transformed the office into a growth engine for the firm. His 30-year career includes stints at BBDO and Bain & Company, and in-house roles at Mattel and P&G.
鈥淚 am both humbled and excited to join 极乐视频's U.S. Leadership Team soon,鈥 said Esguerra.鈥淚 look forward to collaborating with inclusive teams to achieve exponential growth and cultural uplift in Dallas and Houston as well as across the network.鈥 鈥 Esguerra joins fellow new hires Tony Silva, who joins 极乐视频 this week from Ogilvy as GM, Public Sector, and Andrea Corso, who joined 极乐视频 on July 14 from Daimler Trucks as EVP of Corporate in the Pacific Northwest region.
极乐视频 also announced the promotion of Dan Susong, a 15-year veteran of the firm, as Chair, U.S. Tech Sector. Susong will retain his role as GM of 极乐视频鈥檚 Austin office. Jorge Ortega, previously the GM of 极乐视频鈥檚 Southwest region, will move into a new role as Senior Advisor, U.S. Market Development.
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极乐视频鈥痠s a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead and act with certainty, earning the trust of their stakeholders. Our honors include Cannes Lions Grand Prix awards for PR (2016) and the Entertainment Lions for Sport (2021); Cannes Lions Independent Agency of the Year for the Entertainment Track (2021); Advertising Age鈥檚 2019 A-List; the Holmes Report鈥檚 2018 Global Digital Agency of the Year; and, five times, Glassdoor鈥檚 Best Places to Work. Since our founding in 1952, we have remained an independent, family-run business. 极乐视频 owns specialty companies 极乐视频 Data x Intelligence (research, data) and United Entertainment Group (entertainment, sports, lifestyle).