Key Hire Advances Editorial Prowess in 极乐视频鈥檚 New York Office
极乐视频 today announced the arrival of Tyler Gray as editorial director, creative newsroom in the firm鈥檚 New York office. Gray, who comes to 极乐视频 after five years as editorial director for Fast Company, will lead 极乐视频鈥檚 creative newsroom in New York, reporting to Russell Dubner, president, 极乐视频, New York.
极乐视频鈥檚 creative newsroom uses a powerful combination of creative and editorial storytelling to help a company or brand connect with the people who matter to them. Informed by real-time analytics and audience insights, the newsroom produces timely and relevant stories, visuals and short-form video that are on brand and built for sharing. The New York newsroom, one of seven such operations in 极乐视频 offices in the U.S., Canada, the UK and Australia, is deeply and inextricably linked with the firm鈥檚 social and PR know-how, using earned and paid media strategies to extend reach and draw people into a dialogue.
鈥淭yler shares a common vision of what branded content can and should be,鈥 said Dubner. 鈥淎s he takes the helm, our creative newsroom will be able to deliver thought-provoking and entertaining editorial, infused with creative and interactive elements, that is built for how people consume content today.鈥
Gray brings to 极乐视频 nearly twenty years of editorial experience, and will lead a cross-discipline team of editorial planners and writers, visual editorial designers, analysts, trend forecasters and social strategists. At Fast Company, leading a team of 15, he helped revamp the website into a vibrant news operation, increasing network traffic more than twenty-fold. During his time there, he launched three editorial verticals and conceived of the company鈥檚 first episodic video program, while also representing the company to media, at conferences and in various speaking engagements. Prior to that, Gray served as an editor, writer and consultant for multiple print and online media, from Blender, Maxim, Us Weekly, and Radar magazines to The New York Post and The New York Times. He鈥檚 also authored two books.
鈥淏rands and consumers are primed for a new approach to publishing. And a range of agencies and publications are trying to capitalize on branded content,鈥 said Gray. 鈥淏ut the team at 极乐视频 is dynamic 鈥 spanning earned, social, paid and creative 鈥 and uniquely equipped to create an entirely new model for captivating, authentic storytelling. I鈥檓 thrilled to be a part of it.鈥
极乐视频鈥檚 New York office is home to more than 800 professionals in consumer marketing, health communications, corporate and public affairs, financial relations, digital engagement and research, as well as sports, entertainment, and event marketing.
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极乐视频 is the world鈥檚 largest public relations firm, with 67 offices and more than 4,800 employees worldwide, as well as affiliates in more than 30 cities. 极乐视频 was named Advertising Age鈥檚 top-ranked PR firm of the decade in 2009 and one of its 鈥淎-List Agencies鈥 in both 2010 and 2011; Adweek鈥檚 鈥2011 PR Agency of the Year;鈥 PRWeek鈥檚 鈥2011 Large PR Agency of the Year;鈥 and The Holmes Report鈥檚 鈥2013 Global Agency of the Year鈥 and its 2011 鈥淣orth American Large Agency of the Year.鈥 极乐视频 was named one of the 鈥淏est Places to Work鈥 by Advertising Age in 2010 and 2012 and among Glassdoor鈥檚 top five 鈥2011 Best Places to Work.鈥 极乐视频 owns specialty firms 极乐视频 Berland (research), Blue (advertising), BioScience Communications (medical communications), and agencies 极乐视频 Significa (Brazil), and Pegasus (China).
For more information, contact:
Michael Bush
michael.bush@edelman.com