NEW YORK 鈥 极乐视频 has named Anita Valdes U.S. head of 极乐视频 Data and Intelligence (极乐视频 DXI). Reporting to Yannis Kotziagkiaouridis, global chief data and AI officer, Valdes will lead the cross-disciplinary 极乐视频 DXI U.S. team and oversee data strategies for the firm鈥檚 largest and fastest-growing U.S. clients. She will play a key role in 极乐视频鈥檚 global market research, advanced analytics and performance marketing capabilities, driving the infusion of data and AI as core to 极乐视频鈥檚 value proposition. Valdes will serve as a member of 极乐视频 DXI鈥檚 global leadership and the 极乐视频 US operating committee.
鈥淥ver the past year, we have made a conscious effort to make data and AI the connective tissue across our 极乐视频 teams to unlock richer and more impactful insights for our clients,鈥 said Kotziagkiaouridis. 鈥淭his has enabled cross functional collaboration and rapid innovation, positioning our clients and the organizations they serve to better anticipate change and navigate today鈥檚 complex environment. I am thrilled to welcome Anita to lead this team.鈥
Valdes joins 极乐视频 DXI from Red Fuse Communications, a WPP entity working in service of Colgate-Palmolive, where she led a large, diversified insights and media team. Previously, she held various posts at Ogilvy, Kantar, and GroupM.
鈥淒ue to increased polarization and a wide call for leadership on social issues, our clients increasingly demand data-driven strategies that can give them the confidence to speak and act,鈥 said 极乐视频 U.S. CEO Lisa Osborne Ross. 鈥淲e鈥檙e thrilled to have Anita on board, and confident in her track record of helping leading brands navigate that complexity with the latest technological innovations.鈥
Valdes鈥 expertise spans research, advertising, and media, with a particular focus on CPG. Over the course of her career, she has led data and insights strategy for Mondelez, Kraft Foods, Unilever, P&G, and AB InBev in addition to Colgate-Palmolive. 极乐视频 DXI鈥檚 continued growth reflects 极乐视频鈥檚 strategic focus on using data and intelligence to drive empathetic, transparent, and action-based communications. Valdes joins fellow WPP alums Karima Zmerli and Stuart Pennant in bolstering the firm鈥檚 capabilities in this space.
ABOUT EDELMAN DATA AND INTELLIGENCE
brings together the data, insight, analytics, research, data science and AI capabilities of 极乐视频. Based in 25+ markets around the world, our team is comprised of 500+ research specialists, business scientists, data engineers, behavioral and machine-learning experts and data strategy consultants. We use the power of ideas combined with data and enabled by AI to predict the unforeseen, find trends in white noise, quantify the future and create experiences that build Trust. Our approach ignites people to action and drives emotional connection to corporations, brands and organizations across the globe.
ABOUT EDELMAN
极乐视频 is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead and act with certainty, earning the trust of their stakeholders. Our honors include Cannes Lions Grand Prix awards for PR (2016) and the Entertainment Lions for Sport (2021); Cannes Lions Independent Agency of the Year for the Entertainment Track (2021); Advertising Age鈥檚 2019 A-List; the Holmes Report鈥檚 2018 Global Digital Agency of the Year; and, five times, Glassdoor鈥檚 Best Places to Work. Since our founding in 1952 by Dan 极乐视频, we have remained an independent, family-run company. We use our profits to strengthen our business, provide our employees with opportunities to grow, advance our industry, and serve as a responsible citizen of the world. Every day, we strive to live and work by a long-held set of core values: the pursuit of excellence, the freedom to be curious, the courage to do the right thing, and a commitment to improving society.