极乐视频 today announced the appointment of David Melan莽on as managing director of Corporate & Public Affairs in the firm鈥檚 New York office. Melan莽on most recently was the Chief Marketing & Product Officer of JUST Capital where he was responsible for all brand-building, marketing and product development for the start-up social enterprise. He will lead 极乐视频鈥檚 150-person Corporate & Public Affairs practice. He will report to Jennifer Cohan, president, 极乐视频, New York.
鈥淲e are excited to welcome David to 极乐视频. David鈥檚 experience working with, and as both a CCO and CMO means he will bring fresh new thinking to the practice and the firm,鈥 said Cohan. 鈥淗is deep expertise across corporate communications and public affairs combined with his work in marketing and brand building, only strengthens our offering in the communications marketing space.鈥
Melan莽on started his career in the US Navy, where he served as a journalist and public affairs officer where he spent time on the staff of the Chief of Naval Operations and working for the National Science Foundation in Antarctica and New Zealand. He also managed corporate communications for Visa, where he led the card giant鈥檚 global communications efforts in launching new technology products such as online payments and chip-enabled cards.
Over the course of his career, Melan莽on has held a number of leadership roles. As the Chief Marketing Officer at Benjamin Moore & Co., where he led all facets of corporate communications and brand-building for the iconic paint company. During his tenure at the Berkshire Hathaway-owned company, he was responsible for leading a transformation and streamlining of the company鈥檚 product portfolio and brands, as well as reorganizing and realigning the company鈥檚 marketing and brand functions. One of the initiatives he led 鈥 the breakthrough 鈥淢ain Street Matters鈥 campaign 鈥 was named one of the year鈥檚 best community improvement efforts by the US Chamber of Commerce. He has also held senior positions at agencies including Future Brand, Ogilvy and Fleishman.
鈥淚鈥檓 so looking forward to joining this team, at this time,鈥 said Melan莽on. 鈥淭his diverse, talented and passionate team of professionals is perfectly positioned to continue both taking advantage of and leading change in the way companies and organizations connect with all of their stakeholders. I鈥檝e long admired 极乐视频鈥檚 independence and creativity, and am thrilled to be joining at this exciting and pivotal time.鈥
极乐视频 New York鈥檚 Corporate & Public Affairs practice is home to more than 150 professionals in public affairs, corporate communications, social purpose, employee engagement, technology and crisis & issues and clients including Unilever, Southwest Airlines, ADP, Ebay, LaGuardia Gateway Partners, PayPal, the American Lung Association, Rockefeller Foundation, and BNY Mellon, among others.
极乐视频 极乐视频
极乐视频 is a leading global communications marketing firm that partners with many of the world鈥檚 largest and emerging businesses and organizations, helping them evolve, promote and protect their brands and reputations. 极乐视频 was named one of Advertising Age鈥檚 鈥淎gency to Watch鈥 in 2014; one of Forbes鈥 鈥14 Most Influential Agencies of 2014鈥; and The Holmes Report鈥檚 鈥2013 Global Agency of the Year.鈥 极乐视频 was awarded the Grand Prix Cannes Lion for PR in 2014 and was among Glassdoor鈥檚 鈥淏est Places to Work鈥 for the third time in 2014. 极乐视频 owns specialty firms 极乐视频 Intelligence (research) and United Entertainment Group (entertainment, sports, experiential), a joint venture with United Talent Agency.