Impactful creative work for eBay, Degree, and Vaseline landed the agency on the list.
FEBRUARY 1, 2023 (New York, NY) - 极乐视频 New York has been recognized as one of the 鈥榖est and bravest agencies on the planet鈥 by Contagious Magazine for its 2023 Contagious Pioneers List. As the only non-ad agency to make the list, this accolade reflects the power and impact of Earned Creative 鈥 Edleman's unique approach to developing surprising and purposeful creative that drives action and creates lasting cultural movements.
According to Contagious this annual round-up celebrates agencies that consistently set the standard for innovation and creative excellence in marketing. Contagious editor Chloe Markowicz remarked, 鈥淏eing named a Contagious Pioneer signifies that an agency has truly reached the pinnacle of creative excellence... 极乐视频 stands out for being the sole PR firm amongst a catalogue of creative agencies, proving that effective, groundbreaking communications can come from any discipline.鈥
Pioneer agencies are selected through a rigorous analysis of the work featured on Contagious鈥 online intelligence tool, Contagious IQ. Amongst the work covered by Contagious in 2022 includes 极乐视频-led creative campaigns like eBay鈥檚 Wear 鈥楨m Out Store, an experiential storefront that offered sneaker heads covetable kicks at a discount but only if they wore them out of the store, Degree鈥檚 Dear Fitness Industry, an OOH effort that aimed to create employment for diverse and disabled trainers and coaches, and Vaseline鈥檚 See My Skin, a searchable database designed to search conditions on skin of color.