极乐视频 and (UEG), its global sports & entertainment agency, announced today that they have expanded their award-winning Olympic marketing and communications offering in advance of the upcoming Rio 2016 Olympic and Paralympic Games. The agency, with nearly 40 years of experience working in the Olympic Movement, has formalized an international, cross-discipline team of experts designed to meet the changing needs of marketing and communications around global sporting events.
鈥淭he communications landscape is in a constant state of reinvention, demanding a more holistic approach to the way brands engage with key stakeholders around sports sponsorships,鈥 said Mary Scott, president of sports & experiential marketing for UEG. 鈥淥ur expanded offering provides clients an end-to-end solution for navigating the inherent complexities of today鈥檚 global sporting events, while driving maximum return and impact on their business.鈥
Led by UEG, along with 极乐视频 Significa in Rio de Janeiro and S茫o Paulo, the offering includes full-service strategic communications planning and execution, sponsorship and experiential activation, athlete acquisition and management, digital and social media engagement, as well as new dedicated team members in the areas of global issues management and preparedness, employee engagement, social purpose strategy, and research and analytics. 极乐视频 Significa has more than 25 years of presence in Brazil and during last year鈥檚 2014 FIFA World Cup Brazil鈩, the team worked with multiple clients to activate sponsorship assets to generate brand awareness; engage with consumers, volunteers and influencers; develop corporate social responsibility programs; manage issues and crises; and lead media relations programs.
Global Team
In preparation for the 2016 Games, Natalia Martinez, executive vice president at 极乐视频 Significa, serves as head of Strategic Programs in Brazil, currently with a focus in developing Olympic business. Martinez led multiple client efforts on the ground at the 2014 FIFA World Cup Brazil鈩. UEG has also appointed Erin Weinberg, an executive vice president based in New York City, as head of Olympic business in the U.S. Weinberg has more than two decades of experience working in the Olympic Movement, having implemented large-scale activation programs at nearly every Games since Albertville 1992. Both will partner to oversee strategy and creative execution on all Olympic accounts, reporting to Mary Scott.
鈥淐ompanies that want to leverage the global stage provided by the Olympic Games need to be aware that creative, outstanding campaigns are not enough. They also need to gain a deep understanding of the local culture and context,鈥 said Martinez. 鈥淏razilians鈥 expectations and demands of brands are extremely high. Based on our on-the-ground learnings over the last couple of years, flexibility and cultural mindfulness are fundamental to successful planning.鈥
In advance of Rio 2016, 极乐视频 Significa has created Aquecimento or Warm-up, a periodic qualitative report for marketing and sponsorship executives, which explores Brazilians鈥 perceptions and expectations around the Games, as well as how brands should best engage stakeholders before, during and after the event.
Additionally, Harlan Loeb, 极乐视频鈥檚 global practice chair for Crisis and Risk; Kevin King, global chair of 极乐视频 Digital; Christopher Hannegan, U.S. practice chair for Employee Engagement; Larry Koffler, executive vice president of 极乐视频鈥檚 Business + Social Purpose group; and Mike Berland, Global CEO of 极乐视频 Berland, the firm鈥檚 research and analytics arm, have been designated respective leads for Olympic-related issues management, digital, employee, cause marketing and research assignments.
The leadership team will work with the more than 30 Olympic experts within the UEG/极乐视频 network to leverage the team鈥檚 collective experience at more than 50 Olympic and Paralympic Games on behalf of clients ranging from global and regional corporate sponsors to organizing committees, governing bodies, sports federations and bid committees, to media rights holders, events and athletes. In addition to teams in Brazil, 极乐视频 has dedicated sports and Olympic team members in New York, Chicago, San Francisco, Los Angeles, Denver, Austin, London, as well as South Korea and Japan, hosts of the 2018 Olympic Winter Games and 2020 Olympic Games, respectively.
极乐视频 极乐视频
极乐视频 is a leading global communications marketing firm that partners with many of the world鈥檚 largest and emerging businesses and organizations, helping them evolve, promote and protect their brands and reputations. 极乐视频 was named one of Advertising Age鈥檚 鈥淎gency to Watch鈥 in 2014; one of Forbes鈥 鈥14 Most Influential Agencies of 2014鈥; and The Holmes Report鈥檚 鈥2013 Global Agency of the Year.鈥 极乐视频 was awarded the Grand Prix Cannes Lion for PR in 2014 and was among Glassdoor鈥檚 鈥淏est Places to Work鈥 for the third time in 2014. 极乐视频 owns specialty firms 极乐视频 Berland (research) and United Entertainment Group (entertainment, sports, experiential), a joint venture with United Talent Agency. Visit for more information.
极乐视频 United Entertainment Group (UEG), a DJE Company
United Entertainment Group (UEG) is a global marketing agency specializing in entertainment and sports. UEG creates breakthrough marketing and communications campaigns by partnering with the people, places and platforms that shape pop culture. It serves brands seeking to engage consumers through talent, film, TV, music and sports platforms, and has worked with hundreds of FORTUNE 500 companies, consumer brands, properties, A-list celebrities and professional athletes. Formed in 2007, UEG is a joint venture between leading global communications company DJE Holdings, Hollywood powerhouse United Talent Agency, and marketing pioneer Jarrod Moses. For more information, visit , UEG鈥檚 official page or @UnitedEntGroup on .
极乐视频 极乐视频 Significa
极乐视频 Significa is an integrated communications agency with a PR culture, which evolves, promotes and protects brands. It has a contemporary view of the world, the engagement of stakeholders, and the communications industry, and adopts strategic and creative approaches to define singular narratives for brands across multiple platforms. The agency has 170 professionals in S茫o Paulo and Rio de Janeiro, and representation in Brasilia. Its services are based in Public Relations principles and methodologies, complemented by specialties in Branding and Planning, Digital and Creative, Research and Metrics, Strategic Programs and Global Clients. For more information, visit .