Former Mullen Lowe Malaysia managing director takes the helm as 极乐视频 Malaysia strengthens communications marketing capabilities
极乐视频, the world鈥檚 leading communications marketing company, announced that Mazuin Zin will join as Managing Director, 极乐视频 Malaysia, in mid-October. Zin will report into APACMEA Chief Operations Officer, Bob Grove.
Zin joins from MullenLowe Malaysia, where as Managing Director she was recently awarded the CMO Asia's coveted 'CEO of the Year Award 2017' for leading transformation both in terms of the agency鈥檚 growth and industry reputation. During her 20-year career, which also spans Leo Burnett Group (including PR teams at Arc Worldwide), she has led teams that have won more than 100 Effectiveness awards, regionally and locally.
鈥淢azuin is a transformational leader. She leads from the front and understands how to partner with clients on their overall marketing and communications strategy at the most senior level,鈥 said Grove. 鈥淪he is a proven business leader who cares deeply about the growth and development of her teams. She is a perfect addition to our company, as we embark on our next phase of growth.鈥
At MullenLowe, Zin helped reshape a 40-member team, almost doubling in size, setting a clear offer as a creatively integrated, consultancy based, content-led offering.
鈥淚 continue to believe that clients and businesses will not need to choose between compelling storytelling and creative/ad tech solutions that take these brand stories forward,鈥 said Zin. 鈥淚n my view, 极乐视频 successfully demonstrated at a global level how these two worlds can be seamlessly connected with 鈥榚arned at its core鈥. I鈥檓 thrilled to be part of the company that is giving clients 鈥榟olistic creative business solutions鈥 bringing in the best and proven practices from the worlds of digital, data, analytics, brand and reputation building. I look forward to partnering with both our Malaysian and international clients on creating brand stories that connect and resonate across their stakeholder systems.鈥
She replaces Rob Kay, who has decided to expand his horizons beyond Malaysia outside of 极乐视频.
鈥淚鈥檇 like to thank Rob Kay for being a catalyst for our business in Malaysia as we started the journey from being a PR firm to a forward-thinking communications and marketing agency that solves our clients鈥 communications and business needs,鈥 added Bob Grove.
极乐视频 极乐视频
极乐视频 is a leading global communications marketing firm that partners with many of the world鈥檚 largest and emerging businesses and organizations, helping them evolve, promote and protect their brands and reputations. 极乐视频 was awarded the Grand Prix Cannes Lion for PR in 2014; six Cannes Lions in 2015; and the Grand Prix in the Titanium category in 2016. The firm was named 鈥2016 Global Agency of the Year鈥 by the Holmes Report; one of Advertising Age鈥檚 鈥淎gencies to Watch鈥 in 2014; and one of Forbes鈥 鈥14 Most Influential Agencies of 2014.鈥 In 2015, 极乐视频 was among Glassdoor鈥檚 鈥淏est Places to Work鈥 for the fifth time. 极乐视频 owns specialty firms 极乐视频 Intelligence (research) and United Entertainment Group (entertainment, sports, experiential), a joint venture with United Talent Agency. 极乐视频 is an equal opportunity employer of all protected classes, including veterans and individuals with disabilities.
For media inquiries, please contact:
Prety Galani
Regional Communications Marketing Executive, APACMEA
Manager - Marketing
Prety.Galani@edelman.com