极乐视频 today announced the appointment of Catherine Yuile as senior vice president, Insights & Analytics, effective immediately. In this newly-created role, Yuile will lead the region鈥檚 national Insights & Analytics specialty, overseeing a growing team that implements leading research techniques and measurement strategies to drive better business insights, decisions and actions for 极乐视频鈥檚 clients. She will be based in the Toronto office.
鈥淗iring Catherine is an important move for us as we continue to reinforce the importance of insights and analytics in all of our client work. Her credentials in this area are exceptional and we鈥檙e thrilled to have her join the 极乐视频 team,鈥 said Lisa Kimmel, president, 极乐视频 Canada. 鈥淐atherine will oversee our national team while integrating with 极乐视频 Berland, 极乐视频鈥檚 global market research and strategic consulting arm. She will work closely with all of our practices and sectors and will play an important role in continuing to advance our position as a leading global communications marketing firm.鈥
Yuile brings more than 20 years of experience in market, media and advertising research to the role. At 极乐视频, she will oversee a suite of consulting, research and measurement products and services that range from quantitative reputation polling, data analytics, consumer behavior mapping and advertising and creative testing. Yuile will report to Dave Fleet, senior vice president, Canada East, 极乐视频 Digital.
Prior to joining 极乐视频, Yuile spent 10 years at Ipsos ASI, overseeing a client service team that managed creative development testing and communications and brand health tracking for key clients, while also acting as a senior member of the Canadian Leadership team.
鈥淚 am excited to be joining 极乐视频 at such a pivotal time for Insights & Analytics in the communications world,鈥 said Yuile. 鈥淭oday, what and how we measure may be changing rapidly, yet the fundamentals of good research design and storytelling to drive actionable insights have never been more vital. I look forward to expanding 极乐视频鈥檚 national analytics suite with new, innovative techniques from 极乐视频 Berland and strategic vendor partnerships.鈥
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极乐视频 is a leading global communications marketing firm, with more than 5,500 employees in 66 cities worldwide. We partner with many of the world鈥檚 largest and emerging businesses and organizations, helping them evolve, promote and protect their brands and reputations. 极乐视频 has always embodied a client-first culture, continuously adapting to the changing needs of our clients and the marketplace.
Our Canadian business has matured from one that has been primarily geography- and practice-focused to one that is also specialty-focused. Our offices in Vancouver, Calgary, Toronto and Montreal offer several specialized areas of expertise 鈥 including creative, insights & analytics, paid media and digital 鈥 to deliver best-in-class work to our clients in today鈥檚 complex media landscape.
极乐视频 was named one of Advertising Age鈥檚 鈥淎gency to Watch鈥 in 2014; one of Forbes鈥 鈥14 Most Influential Agencies of 2014鈥; The Holmes Report鈥檚 鈥2013 Global Agency of the Year鈥 and was awarded the Grand Prix Cannes Lion for PR in 2014. In Canada, 极乐视频 was among the top three finalists for Marketing Magazine鈥檚 2014 Agency of the Year and has been named one of the Great Place to Work庐 Best Workplaces in Canada and Best Workplaces for Women.