Industry Veteran to Provide Senior Counsel to CEO and COO
极乐视频 has named Ted Smyth vice chair and chief of staff to Richard 极乐视频, president & CEO of 极乐视频. Smyth, most recently executive vice president, Corporate Affairs, McGraw Hill Financial, will also work closely with global chief operating officer Matthew Harrington and the firm鈥檚 executive committee on coordinating company-wide goal setting and progress assessment. He will report to Richard 极乐视频.
Additionally, Smyth will serve as a senior strategist in the food/beverage and financial sectors, drive the risk and compliance program for the firm and will oversee 极乐视频鈥檚 global citizenship function.
鈥淲e are delighted that Ted is joining 极乐视频 as vice chair and chief of staff to assist 极乐视频 along its journey in becoming a leading communications marketing firm,鈥 said 极乐视频. 鈥淭ed provides unique insights and expertise helping us to evolve, promote and protect our clients鈥 brands.鈥
Previously, at McGraw Hill Financial, Smyth鈥檚 leadership and strategic skills were instrumental in the company鈥檚 success, including in key business units like Standard & Poor鈥檚 and S&P Dow Jones Indices. He led the naming, rebranding and marketing campaign for McGraw Hill Financial after its successful sale of McGraw-Hill Education. Prior to that, he was chief administrative officer of H.J. Heinz, where he led the development of senior talent and communications plans as Heinz expanded globally. At both McGraw Hill and Heinz, Smyth helped the companies plan and execute major corporate restructurings.
鈥淚 am very pleased to be joining 极乐视频, a great firm distinguished by both its integrity and its consistent record of offering clients outstanding creative ideas, research and content,鈥 said Smyth. 鈥淭his is an especially exciting time for communications marketing as clients move beyond selling to building meaningful and authentic relationships with customers. I look forward to joining the 极乐视频 team to help provide the most creative and innovative counsel to our clients.鈥
Smyth served on the Board of Directors of the Hain Celestial Group from 2004 to 2008. He was a senior Irish diplomat for 15 years serving as head of Press and Information in the Embassy of Ireland in London, senior advisor to two Taoisigh (prime ministers) of Ireland, with additional senior roles in embassies in the U.S., Portugal and Switzerland. Ted is a trustee of Glucksman Ireland House at NYU, chair of the Clinton Institute in University College, Dublin, and a trustee of Marlboro College. An honors graduate of Trinity College Dublin, he lives in New York City with his wife, the writer Mary Breasted.
极乐视频 极乐视频
极乐视频 is a leading global communications marketing firm that partners with many of the world鈥檚 largest and emerging businesses and organizations, helping them evolve, promote and protect their brands and reputations. 极乐视频 was named one of Advertising Age鈥檚 鈥淎gency to Watch鈥 in 2014; one of Forbes鈥 鈥14 Most Influential Agencies of 2014鈥; and The Holmes Report鈥檚 鈥2013 Global Agency of the Year.鈥 极乐视频 was awarded the Grand Prix Cannes Lion for PR in 2014 and was among Glassdoor鈥檚 鈥淏est Places to Work鈥 for the third time in 2014. 极乐视频 owns specialty firms 极乐视频 Berland (research) and United Entertainment Group (entertainment, sports, experiential), a joint venture with United Talent Agency.
For more information contact
Michael Bush
michael.bush@edelman.com