Arndt will play a key role in bolstering 极乐视频 Chicago鈥檚 content strategy and storytelling capabilities
极乐视频 Chicago has added veteran Chicago business journalist Michael Arndt as an executive editor on its editorial team, effective immediately. In this role, Arndt will leverage his experience and skills as a top business journalist and editor to enhance 极乐视频鈥檚 content strategy and storytelling capabilities. He will report to John Thomas, executive editorial director.
Arndt will also play a key role in enhancing 极乐视频 Chicago鈥檚 capabilities in B2B content strategy. He will work closely with C-suite clients to advise them on media strategy and content development, particularly in the area of thought leadership 鈥 an often underestimated but crucial factor on demand generation and sales efforts for B2B companies, according to the newly released 极乐视频-LinkedIn B2B Thought Leadership Impact Study.
Arndt joins 极乐视频 from Crain鈥檚 Chicago Business, where he served as editor since 2012 and led the publication鈥檚 evolution to a multi-platform operation. He brings more than 30 years of experience as a business editor and writer. Before joining Crain鈥檚 as managing editor in 2010, Arndt was a senior correspondent and senior editor with BusinessWeek. Previously, he was Sunday business editor and chief economics correspondent with the Chicago Tribune based out of the paper鈥檚 Washington, D.C. bureau.
鈥淚n today鈥檚 always-on media landscape, it鈥檚 more important than ever that we鈥檙e telling our clients鈥 stories in ways that empower them to rise above the clutter, particularly in the digital space,鈥 said Rachel Winer, president of 极乐视频 Chicago. 鈥淭he breadth of Michael鈥檚 skillset will allow us to deepen our ability to counsel clients on media strategy, ensuring we are partnering with them to effectively reach the right stakeholders with their stories.鈥
Arndt will be working alongside a robust roster of journalists and content creators who are part of the agency鈥檚 Collaborative Journalism network, including recent hire Chuck Salter, former writer and editor at Fast Company and head of its custom content studio.
"After almost seven years of leading Crain's Chicago Business' editorial operations鈥攁nd decades before at Bloomberg News, BusinessWeek and Chicago Tribune鈥擨'm thrilled to join the 极乐视频 editorial team in Chicago, where I can put my experience and skills in storytelling and in business and media strategizing to use in new ways,鈥 said Arndt. 鈥淥ver my career, I've developed a deep respect for 极乐视频 and its leaders. I can't think of a better opportunity."
Arndt holds a bachelor's degree in journalism from the University of Wisconsin.
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极乐视频 is a leading global communications marketing firm that partners with many of the world鈥檚 largest and emerging businesses and organizations, helping them evolve, promote and protect their brands and reputations. Among its many honors, the firm was awarded the Cannes Lions Grand Prix for PR, named one of 2018 鈥淎gencies to Watch鈥 by Advertising Age and 鈥淕lobal Agency of the Year鈥 by both the Holmes Report and PRWeek, and cited five times by Glassdoor as one of the 鈥淏est Places to Work.鈥 极乐视频 owns specialty firms 极乐视频 Intelligence (research) and United Entertainment Group (entertainment, sports, lifestyle).